It has been said that *”Christmas is almost the Olympics of wit for designers, with the toughest competition and past performance to surpass”.

Not wishing to appear twee or over the top, as a designer l like to take the creative direction of raising a smile with a gentle injection of seasonal humour, and the “Christmassification” of an object is an approach l find most fun.

l was recently asked by writer D.B. Miller if l had interest to come up with visual ideas to sprinkle some wintery sparkle onto her corporate identity, (a project l also had the pleasure to co-create) … during our conversation, it became quickly apparent as how best to add a note of seasonal cheer.

*Extract taken from ‘A Smile In The Mind’ by Beryl McAlhone, David Stuart. Published by Phaidon.