Brand Kit – design project

This Syngenta ‘brand kit’ project focused on Root Health Awareness, with the intention to highlight key messages, and expand upon the understanding of root health in conjunction with the use of various Synenta based products.

From a design perspective, it was an enjoyable task to design layouts for the book, opening up the opportunity to expand upon creative solutions – resulting in high impact graphics and additional brand kit elements for internal communications.

This particular project reflects my quick understanding of brand guidelines – enabling me to conceptualise key messages into clean and compelling visual messaging, metaphors and designs within an efficient time-frame.