Welcome to the world of Nendo! The Nendo objective is to give people a small “!” moment. On discovering Chief Designer Oki Sato and his team’s work, l’ve certainly enjoyed many a moment.

A refreshing feeling evolves when browsing the Nendo website. Looking at everyday objects from a different viewpoint and celebrating the clean, uncluttered form of simplicity truly makes my creative heart sing.

The humble elastic band has been given a shapely, yet robust make-over, a classic set of oil paints beautifully presents itself as an aesthetically pleasing chocolate box (perfect for artists who have sweet tastebuds), and the timeless key calender leads us to the delightful thought of opening new doors on a daily basis.

Simple, effective, and oh so very clever!